Advertising and Marketing Law in Canada, 4th Edition

Description

From social media such as Facebook and Twitter, to interactive marketing, to emerging areas like natural health products, the landscape of advertising and marketing law in Canada is evolving quickly. Are you keeping pace with the changes?

The latest edition of Advertising and Marketing Law in Canada, 4^th Edition from Brenda Pritchard and Susan Vogt, two of the most recommended advertising and marketing lawyers in Canada, and members of their practice group, covers all of these hot topics - and more. With this accessible guide as your trusted reference, you can advise your clients and colleagues knowing that you have up-to-date information at your fingertips.

Highlights of this Resource

Written in plain language, by an experienced and creative team of advertising lawyers this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:

• An explanation of the applicable legislation and regulatory codes for all provinces, territories and federally regulated sectors.
• A description of the most popular marketing channels and techniques so you can evaluate possible strategies and tactics.
• A review of common pitfalls and potential problem areas so you can understand the limits associated with promoting certain products and services.
• A wide range of real life examples to illustrate the practical aspects of both good and bad advertising.
• Helpful day-to-day aids such as customizable checklists, lists of DOs and DON'Ts and descriptions of best practices.

Users of this resource will also gain insight into:

• Green marketing
• Unique Canadiana issues
• Contests and promotions
• Organic claims
• Marketing to children
• Negotiating with talent

New in this Edition

In addition to new chapters on Social Media law, Mobile Marketing and Entertainment law, this updated edition of Advertising and Marketing Law in Canada provides guidance for understanding and dealing with important subjects such as:

• The marketing of natural health products
• The issues surrounding health claims for food
• The record penalties (up to $15 million) for misleading advertising imposed by the Competition Bureau in recent years
• The new anti-spam legislation
• Class action lawsuits for misleading advertising
• Restrictions on advertising to children
• Advertainment and interactive marketing
• Promotions through Facebook, Twitter and other social networks
• Recent changes to privacy law

Who Should Read This Book

• Advertising lawyers who want to provide their clients with up-to-date, practical advice.
• In-house counsel who want to ensure they have the information they need to properly advise employers about the legality of their marketing and advertising efforts.
• Professionals at ad agencies and marketing firms who need to understand the legislative parameters that govern their clients' advertising campaigns and promotions.

Table of Contents

Chapter 1: Principles of Advertising and Marketing Law
Chapter 2: False or Misleading Advertising
Chapter 3: Substantiating Advertising Claims: What You Need and When You Need It
Chapter 4: Worst Case Scenarios
Chapter 5: Price and Credit Advertising
Chapter 6: Social Media
Chapter 7: Green Marketing
Chapter 8: Contests and Promotions
Chapter 9: Advertising to Children
Chapter 10: Packaging and Labelling
Chapter 11: Drugs and Natural Health Products
Chapter 12: Cosmetics Advertising and Labelling
Chapter 13: Food Advertising and Labelling
Chapter 14: Regulation of Specific Sectors
Chapter 15: Trade-marks, Copyright and Other Forms of Intellectual Property
Chapter 16: Talent Negotiation and Union Issues
Chapter 17: Competition Law Issues
Chapter 18: Mobile Marketing
Chapter 19: Privacy Law in Canada
Chapter 20: Uniquely Quebec Issues
Chapter 21: Advertising Agency Service Agreements
Chapter 22: Canadiana Issues
Chapter 23: Advertising and Music Licensing
Chapter 24: Misappropriation of Personality, Testimonials and Implied Endorsement

Author/Contributor

Brenda Pritchard, B.A., LL.B. & Susan Vogt, B.A., LL.B.

Brenda Pritchard, B.A., LL.B., is the Gowlings Industry Group Leader for Manufacturing, Sales and Distribution, with more than 28 years experience practising exclusively in advertising and marketing law. Her practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges. Ms. Pritchard is a prolific writer and speaker on Canadian advertising law in Canada and internationally, and is current chair of the Leisure Industries Section of the IBA, past leader of the firm's Advertising, Marketing and Regulatory Law group for 10 years and member of the ABA, CCTFA and AdLaw International. Consistently named one of Canada's 500 leading lawyers by Lexpert, recognized by Martindale-Hubbell, Best Lawyers and named 2010 Lawyer of The Year for Advertising Law (Toronto) by Best Lawyers, she is the most frequently recommended advertising and marketing lawyer in Canada.

Susan Vogt, B.A., LL.B., is a Partner with Gowlings and co-leader of Gowlings' Advertising and Marketing Practice Group. She has 24 years of experience in advertising and marketing law and is listed in the Lexpert, Best Lawyers in Canada and Martindale-Hubbell directories as a leading lawyer in this field. Ms. Vogt practises exclusively in the areas of advertising and marketing law and trademark prosecution with an emphasis on the automotive, packaged goods and pharmaceutical sectors. Fluently bilingual, she specializes in packaging, print and broadcast ads (in English and French), social media and privacy issues, contests and promotions, food and drug regulatory issues, comparative advertising disputes, celebrity endorsement contracts, sponsorship agreements, trademark and copyright licences, adaptation of foreign-sourced advertising to Canadian requirement and trade disputes before Advertising Standards Canada. A frequent speaker at advertising industry conferences, Susan has written dozens of columns on marketing law as a regular contributor to Strategy magazine.

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