From social media such as Facebook and Twitter, to interactive marketing, to emerging areas like natural health products, the landscape of advertising and marketing law in Canada is evolving quickly. Are you keeping pace with the changes?
The latest edition of Advertising and Marketing Law in Canada, 4th Edition from Brenda Pritchard and Susan Vogt, two of the most recommended advertising and marketing lawyers in Canada, and members of their practice group, covers all of these hot topics - and more. With this accessible guide as your trusted reference, you can advise your clients and colleagues knowing that you have up-to-date information at your fingertips.
Highlights of this Resource
Written in plain language, by an experienced and creative team of advertising lawyers this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:
Users of this resource will also gain insight into:
New in this Edition
In addition to new chapters on Social Media law, Mobile Marketing and Entertainment law, this updated edition of Advertising and Marketing Law in Canada provides guidance for understanding and dealing with important subjects such as:
Who Should Read This Book
Brenda Pritchard, B.A., LL.B., is the Gowlings Industry Group Leader for Manufacturing, Sales and Distribution, with more than 28 years experience practising exclusively in advertising and marketing law. Her practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges. Ms. Pritchard is a prolific writer and speaker on Canadian advertising law in Canada and internationally, and is current chair of the Leisure Industries Section of the IBA, past leader of the firm's Advertising, Marketing and Regulatory Law group for 10 years and member of the ABA, CCTFA and AdLaw International. Consistently named one of Canada's 500 leading lawyers by Lexpert, recognized by Martindale-Hubbell, Best Lawyers and named 2010 Lawyer of The Year for Advertising Law (Toronto) by Best Lawyers, she is the most frequently recommended advertising and marketing lawyer in Canada.
Susan Vogt, B.A., LL.B., is a Partner with Gowlings and co-leader of Gowlings' Advertising and Marketing Practice Group. She has 24 years of experience in advertising and marketing law and is listed in the Lexpert, Best Lawyers in Canada and Martindale-Hubbell directories as a leading lawyer in this field. Ms. Vogt practises exclusively in the areas of advertising and marketing law and trademark prosecution with an emphasis on the automotive, packaged goods and pharmaceutical sectors. Fluently bilingual, she specializes in packaging, print and broadcast ads (in English and French), social media and privacy issues, contests and promotions, food and drug regulatory issues, comparative advertising disputes, celebrity endorsement contracts, sponsorship agreements, trademark and copyright licences, adaptation of foreign-sourced advertising to Canadian requirement and trade disputes before Advertising Standards Canada. A frequent speaker at advertising industry conferences, Susan has written dozens of columns on marketing law as a regular contributor to Strategy magazine.
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