LexisNexis® | Canada
LexisNexis®
» English | Français
 
  • Advertising and Marketing Law in Canada, 4th Edition
 
Shop by Jurisdiction
Shop by Practice Area
Shop by Professional Role
Shop by Product
Academic Inspection Copy Request
French Titles

Book

Advertising and Marketing Law in Canada, 4th Edition

This latest edition from Brenda Pritchard and Susan Vogt, two of the most recommended advertising and marketing lawyers in Canada, and members of their practice group, covers all of the hot topics in advertising and marketing law in Canada. With this accessible guide as your trusted reference, you can advise your clients and colleagues knowing that you have up-to-date information at your fingertips.



Publisher: LexisNexis Canada
Country: Canada
Format: Softcover Book
Publication Language: English
ISBN: 9780433472131
Publication Date: 2012-10-31
 
Price: $100.00
Less More



    From social media such as Facebook and Twitter, to interactive marketing, to emerging areas like natural health products, the landscape of advertising and marketing law in Canada is evolving quickly. Are you keeping pace with the changes?

    The latest edition of Advertising and Marketing Law in Canada, 4th Edition from Brenda Pritchard and Susan Vogt, two of the most recommended advertising and marketing lawyers in Canada, and members of their practice group, covers all of these hot topics — and more. With this accessible guide as your trusted reference, you can advise your clients and colleagues knowing that you have up-to-date information at your fingertips.

    Highlights of this Resource

    Written in plain language, by an experienced and creative team of advertising lawyers this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:

    • An explanation of the applicable legislation and regulatory codes for all provinces, territories and federally regulated sectors.
    • A description of the most popular marketing channels and techniques so you can evaluate possible strategies and tactics.
    • A review of common pitfalls and potential problem areas so you can understand the limits associated with promoting certain products and services.
    • A wide range of real life examples to illustrate the practical aspects of both good and bad advertising.
    • Helpful day-to-day aids such as customizable checklists, lists of DOs and DON’Ts and descriptions of best practices.

    Users of this resource will also gain insight into:

    • Green marketing
    • Unique Canadiana issues
    • Contests and promotions
    • Organic claims
    • Marketing to children
    • Negotiating with talent

    New in this Edition

    In addition to new chapters on Social Media law, Mobile Marketing and Entertainment law, this updated edition of Advertising and Marketing Law in Canada provides guidance for understanding and dealing with important subjects such as:

    • The marketing of natural health products
    • The issues surrounding health claims for food
    • The record penalties (up to $15 million) for misleading advertising imposed by the Competition Bureau in recent years
    • The new anti-spam legislation
    • Class action lawsuits for misleading advertising
    • Restrictions on advertising to children
    • Advertainment and interactive marketing
    • Promotions through Facebook, Twitter and other social networks
    • Recent changes to privacy law

    Who Should Read This Book

    • Advertising lawyers who want to provide their clients with up-to-date, practical advice.
    • In-house counsel who want to ensure they have the information they need to properly advise employers about the legality of their marketing and advertising efforts.
    • Professionals at ad agencies and marketing firms who need to understand the legislative parameters that govern their clients’ advertising campaigns and promotions.

    Chapter 1: Principles of Advertising and Marketing Law
    Chapter 2: False or Misleading Advertising
    Chapter 3: Substantiating Advertising Claims: What You Need and When You Need It
    Chapter 4: Worst Case Scenarios
    Chapter 5: Price and Credit Advertising
    Chapter 6: Social Media
    Chapter 7: Green Marketing
    Chapter 8: Contests and Promotions
    Chapter 9: Advertising to Children
    Chapter 10: Packaging and Labelling
    Chapter 11: Drugs and Natural Health Products
    Chapter 12: Cosmetics Advertising and Labelling
    Chapter 13: Food Advertising and Labelling
    Chapter 14: Regulation of Specific Sectors
    Chapter 15: Trade-marks, Copyright and Other Forms of Intellectual Property
    Chapter 16: Talent Negotiation and Union Issues
    Chapter 17: Competition Law Issues
    Chapter 18: Mobile Marketing
    Chapter 19: Privacy Law in Canada
    Chapter 20: Uniquely Quebec Issues
    Chapter 21: Advertising Agency Service Agreements
    Chapter 22: Canadiana Issues
    Chapter 23: Advertising and Music Licensing
    Chapter 24: Misappropriation of Personality, Testimonials and Implied Endorsement

     

    Brenda Pritchard, B.A., LL.B. & Susan Vogt, B.A., LL.B.


    Brenda Pritchard, B.A., LL.B., is the Gowlings Industry Group Leader for Manufacturing, Sales and Distribution, with more than 28 years experience practising exclusively in advertising and marketing law. Her practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges. Ms. Pritchard is a prolific writer and speaker on Canadian advertising law in Canada and internationally, and is current chair of the Leisure Industries Section of the IBA, past leader of the firm’s Advertising, Marketing and Regulatory Law group for 10 years and member of the ABA, CCTFA and AdLaw International. Consistently named one of Canada’s 500 leading lawyers by Lexpert, recognized by Martindale-Hubbell, Best Lawyers and named 2010 Lawyer of The Year for Advertising Law (Toronto) by Best Lawyers, she is the most frequently recommended advertising and marketing lawyer in Canada.

    Susan Vogt, B.A., LL.B., is a Partner with Gowlings and co-leader of Gowlings’ Advertising and Marketing Practice Group. She has 24 years of experience in advertising and marketing law and is listed in the Lexpert, Best Lawyers in Canada and Martindale-Hubbell directories as a leading lawyer in this field. Ms. Vogt practises exclusively in the areas of advertising and marketing law and trademark prosecution with an emphasis on the automotive, packaged goods and pharmaceutical sectors. Fluently bilingual, she specializes in packaging, print and broadcast ads (in English and French), social media and privacy issues, contests and promotions, food and drug regulatory issues, comparative advertising disputes, celebrity endorsement contracts, sponsorship agreements, trademark and copyright licences, adaptation of foreign-sourced advertising to Canadian requirement and trade disputes before Advertising Standards Canada. A frequent speaker at advertising industry conferences, Susan has written dozens of columns on marketing law as a regular contributor to Strategy magazine.

     

Products to Consider

A Guide to the Ontario Consumer Protection Act, 2010 Edition
A Guide to the Ontario Consumer Protection Act, 2010 Edition is a concise legal reference to the Ontario Consumer Protection Act, 2002 . The book contains the full text of the Act and the Regulation, along with commentary by Elizabeth McNaughton and Parna Sabet-Stephenson of the Toronto office of Blake, Cassels & Graydon LLP, outlining the law as ...

Canadian Food and Drug Legislation & Commentary, 2013/2014 Edition
This unique compilation includes the most up-to-date Food and Drugs Act and all related federal statutes and regulations. A detailed index further simplifies your research while the commentary, prepared by Borden Ladner Gervais LLP, explains the legal framework and recent developments, and gives an overview of each part and division of the key legislation.

Competition Act & Commentary, 2013 Edition
This book captures significant recent changes to Canada's competition and foreign investment regimes. With 10 expert commentary chapters plus the Introduction and the Year in Review, written by the Competition/Antitrust Group of Stikeman Elliott LLP, along with the full text of application legislation and Competition Bureau Guidelines, this text serves as a valuable reference in this specialized area of practice.

Law's Expression - Communication, Law and Media in Canada
Navigate Today's Increasingly Regulated Media and Communications World A must-read for legal, journalism and communications students alike, Dr. Hamilton's compelling and accessible new book provides a timely, sociological overview of the blurring lines between law and communications today. It's a work that skillfully weaves together many of the ...

 
Copyright @ 2012 LexisNexis, a division of ReedElsevier Inc. All rights reserved.