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Branding & Trade Marks Handbook for Charitable and Not-for-Profit Organizations

Endorsed by Imagine Canada What Every Charity and Not-for-Profit Needs to Know about Trade Marks In the not-for-profit world, trade marks are one of the most significant assets an organization will ever possess. The expense of registering a trade mark may seem like a luxury - but not registering a trade mark can have serious, even disastrous ...



Publisher: LexisNexis Canada
Country: Canada
Format: Softcover Book
Publication Language: English
ISBN: 9780433451464
Publication Date: 2006-07-31
 
Price: $100.00
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    Endorsed by Imagine Canada

    What Every Charity and Not-for-Profit Needs to Know about Trade Marks

    In the not-for-profit world, trade marks are one of the most significant assets an organization will ever possess. The expense of registering a trade mark may seem like a luxury - but not registering a trade mark can have serious, even disastrous consequences.

    The Butterworths Branding&; Trade-Marks Handbook for Charitable and Not-for-ProfitOrganizations is the only book on trade mark issues unique to this sector. Learn why you need to register trade marks, how to register them, and how to protect them. Coverage includes using branding and licensing campaigns to create value for charitable and not-for-profit organizations.

    Features and Benefits

    Why Register a Trade-Mark?

    • Types of trade marks - choose the appropriate form of trade mark
    • Common law rights - discover the drawbacks to free trade mark protection under the common law
    • Registration system - fully understand the benefits of registering a trade-mark

    How Do I Register a Trade-Mark?

    • Background research - select a trade-mark wisely and carefully
    • Registration process - register a trade-mark smoothly and quickly
    • International registration - take advantage of savings under foreign trade-mark registration systems

    What Else Do I Need to Know?

    • Ongoing protection - monitor and take action against trade-mark abuse or infringement
    • Online presence - manage your internet domain name portfolio
    • Trade-mark licensing - draft effective license agreements

    (Imagine Canada Member Price: $76 + tax. To order please call 1-800-668-6481)

    Introduction
    Chapter 1: Branding and its Importance to Charitable and Not-for-Profit Organizations
    Chapter 2: Trade Mark Overview for Charitable and Not-for-Profit Organizations
    Chapter 3: Trade Mark Protection under the Common Law System
    Chapter 4: Trade Mark Protection under the Registration System
    Chapter 5: Registering a Trade Mark in Canada
    Chapter 6: Registering a Trade Mark Internationally
    Chapter 7: Protecting the Brand through Trade Mark Selection and Searching
    Chapter 8: Protecting the Brand through Trade Mark Use and Monitoring
    Chapter 9: Protecting the Brand through Domain Names
    Chapter 10: Protecting the Brand through Trade Mark Licensing
    Conclusion

     

    Terrance S. Carter & U. Shen Goh


    Terrance S. Carter, B.A., LL.B., is managing partner of Carters Professional Corporation, one of Canada’s leading law firms specializing in charity and not-for-profit law. A recognized authority in the sector, he is a past chairperson of the Charity and Not-for-Profit Section of both the Ontario and Canadian Bar Associations. Mr. Carter is a registered Trade Mark Agent and has been appointed by the Minister of National Revenue to the Charities Advisory Committee of the Canada Revenue Agency. He writes frequently on charities law.

    U. Shen Goh, LL.B., LL.M., is a lawyer with Carters Professional Corporation. Her practice focuses on intellectual property, with emphasis on trade marks, privacy, and information protection. She is a registered Trade mark Agent, and a member of the Privacy, Intellectual Property and Employment Sections of the Ontario Bar Association, and writes frequently on intellectual property issues as they affect charities and not-for-profit organizations.

     

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